At Insights Mundo we share your passion towards aiding the creation of great products and services. Working with your in-house data and marketing research insights, we specialize in strategy solutions for everyday challenges of customer engagement and marketing optimization. 

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Jayesh heads the team and is the managing director of Insights Mundo Marketing and Analytics Private Limited. Along with leading day-to-day operations, he is involved in all aspects of a client engagement. Prior to Insights Mundo, Jayesh’s experience spans marketing strategy assignments in the finance, retail (apparel, books, supermarkets), hospitality, online lead gen, and broadcast entertainment space, including several Fortune 500® companies.

 

Jayesh started his career at Common Knowledge research (later acquired by the Toluna Group) and then after a stint at Capital One moved over to B+P, USA’s premier loyalty and CRM agency. Over his 10 years of professional career before Insights Mundo, Jayesh has had the privilege to consult for brands like DIRECTV, CVS Pharmacy, Burger King, AT&T, American Airlines, H-E-B Grocery, Hertz, Hilton, SONY, MBNA  (later acquired by Bank of America), and Experian among others.

 

At Experian Interactive, Jayesh was responsible for the targeting algorithms powering the real-time targeting systems deployed on sites like freecreditreport.com and lowermybills.com.

Along with the vast experience leading and managing segmentation, loyalty marketing, predictive modelling, database marketing, data mining, and business intelligence projects, Jayesh also possesses a Masters in Marketing Research from UT Arlington, Texas.

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